You probably know the story about the tobacco industry and how they manufactured doubt around the impact of cigarettes. Despite scientific evidence, they enlisted some of the country's top PR companies to convince the public that cigarettes were not bad for you. Of course we now know this to not be true, but those same PR companies are now working alongside the fossil fuel industry to create doubt around the existence of climate change.
The documentary was inspired by Naomi Oreskes and Erik Conway's book, Merchants of Doubt. It takes audiences on a satirically comedic, yet illuminating ride into the heart of conjuring American spin. Documentarian Robert Kenner (Food, Inc.) lifts the curtain on a secretive group of highly charismatic, silver-tongued pundits-for-hire who present themselves in the media as scientific authorities—yet have the contrary aim of spreading maximum confusion about well-studied public threats ranging from toxic chemicals to pharmaceuticals to climate change.